Integrated Media Association: notes from Friday

I’ve been at this public media conference in Boston today. Plenty of insight. I tried to synthesize my notes before the upcoming PRI after party to no avail, so I’m going to throw them down here for now for me to process later:

The Impact of the Web on Music Discovery

panel: billboard, rodeo productions (ex-NPR), echo music

echo music — artists connect direct to fans — 10-12% of artists selling platinum plus — IM, web dev, mobile — works with rascall flats, both most albums sold and both illegally traded (correlation?) — artists creating their own networks (check musiccity net), like rascall flats bringing a new artist on tour and selling that band through their echo site, acting as a retailer, and getting that markup

to be a successful artist, it has to be good (or has to connect), and … :

email list, actively communicate
*but most importantly, you need a live show (with a known band?)

radio now includes internet radio, and it’s effective

2006 — major music festival in paris — 10000 people — gloom and doom — then namm in 85000 attendees — $17 billion industry of all instruments, pianos, sheet music, etc. — 24% of people last year bet. 18-34 played an instrument — this year, 32% (almost 1 in 3)

garageband — 1.4 million users now, with all instruments you can add

guitar hero — sells for 80 bucks, almost 50% more than most games — company now sold out — this could happen for classical music, karaoke, other types of music

you tube … almost like myspace in the warm musical community (comments on other people’s performances)

check glenn gould on you tube — toronto orchestra

isabella stewart gardner, through berkman center, has own profile on web — established itself as a tastemaker in the industry

The continuing battle for music rights (available as a podcast)

cpb paying all royalties to npr and members, but bill is getting bigger by the year; npr: series of 4 licenses for podcasting — npr and members — just expired; usage: partial songs, one minute, no full songs — also have done source licensing, focusing on one artist or recording, can get license to perform entire piece in podcast; have one of these licenses sitting around when artists want to come in your studio.

’67 act mandates CPB to support independents; larry josephsen asks why cpb doesn’t pay their royalties — npr + cpb say they don’t support for-profits — larry says he’s a nonprofit — npr + cpb say they have to draw a line somewhere to avoid the added administrative costs.

$8 million cpb pays to bmi and ascap sec. 118 doesn’t cover internet streaming
get agreement straight from the artist

world cafe mix? two songs per podcast — created easy to read podcast release, goes out immediately when booking — major lables send it back to them 1 day before; indies do it right away

WKSU: has FCC lawyer in WA; general counsel at U of Penn; negotiate blanket license with majors, then just talk with someone in business affairs office

– we need registry under dmca as a web aggregator
– need strong terms of use on our site to express good faith
– you’ll get a lot of slack if you act in good faith, respect artist and work


Measuring Audio Online (NPR)

when they work with third parties their main question is how to display stats

use Akamai
tracking playlist requests from our servers
+ pro – easier to embed metadata; capture in real time
cons: doesn’t always happen; no durations

real media, windows media streaming, QT

log files indicate plater requests including duration

key metrics:
audio streams launched
average duration
average session media duration

visitor tracking
– cookies between platers and browsing
– connecting this with page browsing

topic, program, aggregation stats

clients may download parts of files
may never visit site

multiple steps you can track — from podcast feed (NPR), from requested episode, and from Akamai stats (data returned)

so NPR only look at completed downloads — bytes vs. minutes and seconds

service from AndoMedia — Bob Maccini — podcast measurements via PodLoc — looks like a good tool

Station Social Media Experiments

wfmu gm ken freedman
— talk show with no host (casio keyboard, putting people on air) for six shows
— message boards (“if you set up a social site, it must be able to reflect your listeners, not your group — let it go and grow”); users would ask questions, and other users would answer them, so saved staff time; BUT ultimately failed because of no plan for spam, flaming, and people could post anonymously
— blog – sometimes 50000 page views/day, but no direct correlation to increase listening numbers — “an entity unto itself” — “active blogger is a text jockey, so it’s similar to radio” — pledge drive to place people on “marathon map” to place their location on a map — RSS feeds: DJ playlists and archives


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