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Integrated Media Association: notes from Friday

I’ve been at this public media conference in Boston today. Plenty of insight. I tried to synthesize my notes before the upcoming PRI after party to no avail, so I’m going to throw them down here for now for me to process later:

The Impact of the Web on Music Discovery

panel: billboard, rodeo productions (ex-NPR), echo music

echo music — artists connect direct to fans — 10-12% of artists selling platinum plus — IM, web dev, mobile — works with rascall flats, both most albums sold and both illegally traded (correlation?) — artists creating their own networks (check musiccity net), like rascall flats bringing a new artist on tour and selling that band through their echo site, acting as a retailer, and getting that markup

to be a successful artist, it has to be good (or has to connect), and … :

website
myspace
email list, actively communicate
*but most importantly, you need a live show (with a known band?)

radio now includes internet radio, and it’s effective

2006 — major music festival in paris — 10000 people — gloom and doom — then namm in 85000 attendees — $17 billion industry of all instruments, pianos, sheet music, etc. — 24% of people last year bet. 18-34 played an instrument — this year, 32% (almost 1 in 3)

garageband — 1.4 million users now, with all instruments you can add

guitar hero — sells for 80 bucks, almost 50% more than most games — company now sold out — this could happen for classical music, karaoke, other types of music

you tube … almost like myspace in the warm musical community (comments on other people’s performances)

check glenn gould on you tube — toronto orchestra

isabella stewart gardner, through berkman center, has own profile on web — established itself as a tastemaker in the industry

The continuing battle for music rights (available as a podcast)

cpb paying all royalties to npr and members, but bill is getting bigger by the year; npr: series of 4 licenses for podcasting — npr and members — just expired; usage: partial songs, one minute, no full songs — also have done source licensing, focusing on one artist or recording, can get license to perform entire piece in podcast; have one of these licenses sitting around when artists want to come in your studio.

’67 act mandates CPB to support independents; larry josephsen asks why cpb doesn’t pay their royalties — npr + cpb say they don’t support for-profits — larry says he’s a nonprofit — npr + cpb say they have to draw a line somewhere to avoid the added administrative costs.

$8 million cpb pays to bmi and ascap sec. 118 doesn’t cover internet streaming
get agreement straight from the artist

world cafe mix? two songs per podcast — created easy to read podcast release, goes out immediately when booking — major lables send it back to them 1 day before; indies do it right away

WKSU: has FCC lawyer in WA; general counsel at U of Penn; negotiate blanket license with majors, then just talk with someone in business affairs office

– we need registry under dmca as a web aggregator
– need strong terms of use on our site to express good faith
– you’ll get a lot of slack if you act in good faith, respect artist and work

http://kexp.org/playlist/playlist.asp

Measuring Audio Online (NPR)

when they work with third parties their main question is how to display stats

use Akamai
tracking playlist requests from our servers
+ pro – easier to embed metadata; capture in real time
cons: doesn’t always happen; no durations

real media, windows media streaming, QT

log files indicate plater requests including duration

key metrics:
audio streams launched
average duration
average session media duration

visitor tracking
– cookies between platers and browsing
– connecting this with page browsing

topic, program, aggregation stats

Podcasts:
clients may download parts of files
may never visit site

multiple steps you can track — from podcast feed (NPR), from requested episode, and from Akamai stats (data returned)

so NPR only look at completed downloads — bytes vs. minutes and seconds

service from AndoMedia — Bob Maccini — podcast measurements via PodLoc — looks like a good tool

Station Social Media Experiments

wfmu gm ken freedman
— talk show with no host (casio keyboard, putting people on air) for six shows
— message boards (“if you set up a social site, it must be able to reflect your listeners, not your group — let it go and grow”); users would ask questions, and other users would answer them, so saved staff time; BUT ultimately failed because of no plan for spam, flaming, and people could post anonymously
— blog – sometimes 50000 page views/day, but no direct correlation to increase listening numbers — “an entity unto itself” — “active blogger is a text jockey, so it’s similar to radio” — pledge drive to place people on “marathon map” to place their location on a map — RSS feeds: DJ playlists and archives

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