Industry News, Traditional Media

Big Media Trying to Figure Out When to Push Back

The attention toward file sharing has moved from music and to video, to the point that service providers are getting confused as to what they can or can not do with other peoples’ media. As companies try to further differentiate their product from all the others in this personal on-demand media world, Cablevision went one step too far by allowing its customers to host copyrighted video on Cablevision servers, losing a suit to News Corp, Time Warner, Viacom, and other big media heavyweights. Speaking of Viacom, the heat that You Tube has been getting from Viacom illustrates the tough position that big media is in: should they worry more about their copyrights being infringed OR with millions of people viewing their content and spreading it virally?

The world is getting fuzzier — time for the de-fuzzifier.


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